Brian Ventrudo, Ph.D., is the founder, director, and principal copywriter at Mintaka Marketing Communications. With more than 20 years experience in research, engineering, and marketing, Brian has a knack for translating complex concepts into easy-to-understand value propositions. Which is why he works with industries where it’s nearly impossible to find marketing communications experts, such as industrial technology, engineering and design services, and scientific and analytical hardware and software.
No matter how complex the product or the sales process, he creates online and offline marketing content that helps his clients secure leads, generate sales, and meet aggressive revenue targets. As a former R&D scientist and product marketing director in the private sector, he gained a first-hand understanding of the buying dynamics of the technology and industrial marketplace. He’s been on both sides of a sales and marketing pitch, and speaks the same language as technologists and marketers. And he’s learned what works and what doesn’t when selling to a highly skeptical audience.
Based in the Washington, D.C. area, Brian works with organizations throughout North America and the rest of the world. His clients have ranged from large multinationals like JDS Uniphase and Newport Corporation, to innovative small companies like Picarro and Lumen Dynamics, to advanced research agencies like CMC Microsystems and the Canadian Photonics Fabrication Center.