Content Marketing Challenge
Many prospects are interested in using a camera to take astronomical images, but they are often unsure what can be accomplished with off-the-shelf equipment. The client required an e-book that demonstrated what was possible with their CCD cameras, but the book had to be written in an accessible, easy-to-read style as opposed to the style of a technical manual. The e-book also had to interest the reader in exploring further product offerings at the company, so it required the mindset of not only a subject-matter expert but also an experienced copywriter.
Mintaka Marcom created an extended promotional e-book, a form of electronic “coffee table book” that demonstrated the caliber of astronomical images that could be obtained with a CCD camera. The book was written in a conversational style and explored each subject in just enough detail to get the key points across before moving on. The images in the book were provided by a renowned astronomer and expert in CCD imaging who was credited as a co-author.
Click here to read the e-book “The Armchair Astronomer” (PDF, 45 MB).