A white paper is a powerful tool to help your sales team engage new customers, especially when they have to break into an established market with new technology. This white paper for OmniCure conveys the value of a new type of UV light source to cure adhesives used in the manufacture of flat-panel displays in the electronics industry.
Content Marketing Challenge
Lumen Dynamics developed ultraviolet LED systems for curing adhesives. However, most manufacturers use a more established technology–UV arc lamps– in their assembly processes, and they are hesitant to use new technologies. The company needed a concise and engaging explanation of the benefits of their technology which answered any concerns a prospective customer might have before engaging a sales representative.
A case study of the technology solution was not possible because existing customers did not wish to reveal proprietary information. So Mintaka Marcom created a white paper to explain the advantages of the technology over existing solutions while reassuring the technical audience of the reliability and ease of implementation of this alternative technology. The white paper has been used successfully by sales staff and distributors to engage new prospects in North America and Asia.
Click here to read the white paper entitled “Increasing Yields of Touch Panel Displays With High-Power UV-LED Curing Systems”.